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Technical Designer and Creative Consultant Sept 2024 - Present
Zueike, Winnipeg, Manitoba

• Lead the design direction for seasonal apparel collections, from concept development to final product, with a focus on elevated athleisure aesthetics.

• Oversee creative execution of campaigns, including art direction, styling, and visual storytelling across digital and physical touchpoints.

• Collaborate cross-functionally with marketing and product teams to ensure brand consistency and alignment across all platforms.

• Spearhead branding initiatives for new product lines, events, and experiential spaces (e.g. The Recovery Lounge), including naming, copywriting, and visual identity.

• Provide strategic input on customer experience, visual merchandising, and long-term brand evolution, rooted in mindfulness, comfort, and community.
   

Costume Designer July 2023 - Present
Levers, Winnipeg, Manitoba

• Developed character-driven costume concepts through moodboards, sketches, and colour palettes aligned with directorial vision

• Conducted in-depth research on historical and contemporary fashion to ensure accuracy in period-specific styling

• Sourced and assembled costume pieces within strict budget constraints

• Oversaw the construction and customization of garments for cast fittings and on-set continuity

 

Technical Designer and Creative Consultant Sept 2022 - April 2023
Zueike, Winnipeg, Manitoba

• Designed early concepts for the SS23 line, incorporating brand identity and current trend forecasting

• Created detailed tech packs in Adobe Illustrator for prototype development and sampling

• Conducted garment fittings, assessed construction, and implemented changes to ensure proper fit and finish

• Consulted on final design decisions including fabric selection, colourways, and garment styling

 

Bridal/Formalwear Consultant and Consignment Specialist Jan 2022 - June 2022
Pearl and Birch Wedding Consignments, Winnipeg, Manitoba

• Styled clients based on their individual preferences, silhouettes, and event needs

• Advised clients on alterations and tailoring solutions to enhance garment fit

• Priced and tagged inventory using knowledge of bridal/formalwear market value and resale trends

• Reviewed and explained consignment contracts and company policies to consignors

• Created content and fulfilled orders for the e-commerce store (Shopify); managed daily social media accounts

 

Personal Shopper May 2019 - Jan 2020
whatMwore, Winnipeg, Manitoba

• Curated personalized wardrobe selections for clients based on style, fit, and lifestyle needs

• Styled head-to-toe looks for everyday wear, events, and editorial shoots

• Provided wardrobe audits and seasonal shopping guides for private clients

• Fostered long-term client relationships through thoughtful service and consistent styling results